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Figure And Bikini Website

Facebook Shut Down My Page!

Facebook Shut Down My Page!

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You’ve worked hard to develop thousands of fans. You’re getting your name out there and actually generating business from the leads you’ve made through Facebook. So you run this cool contest giving away some great stuff to folks who comment on your posts. And then… it happens… POOF! Your page is gone in a flash. All your hard work disappeared. All your fans gone. And you now have to start. all. over. Facebook shut you down for violating their rules for running contests on Facebook. Don’t think this will happen to you? Read on…

Facebook tightened their rules for running contests, promotions, or giveaways through their platform. The latest update was on May 11, 2011. See the Facebook contest rules here.

In a nutshell, what they say is that you can only use Facebook to run your promotion or give away by using a third party app like Wildfire or Static HTML iFrames, and that you cannot ask individuals to do anything on Facebook as part of the contest.

No asking to like your page, comment on a post, post a photo, or any other Facebook specific action. If they find you doing that, they can, and will, shut you down. They have done so quite recently to some very high profile accounts.

So how CAN you run a contest and not violate Facebook’s guidelines? Here are some tips:

1) Run the contest on your blog or website, separate from Facebook entirely.

2) Do not mention “Facebook” in the terms and conditions of the contest, except to stay within #2 of their Guidelines:

Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
c. Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.

3) You can mention the contest on your Facebook page as long as you:

a. provide a link to the Rules and Details of the contest that is on your website or blog, or run it through a 3rd party app like Wildfire, and
b. you do not require anyone to do anything on Facebook, such as liking your page, commenting on a post, or posting a photo, in order to enter the contest.

4) You must notify a contest winner through a medium other than Facebook. Email, the postal service, or a phone call will do. Just don’t do it through Facebook.

Examples of Facebook promotions violations:
• The first 10 people to comment on this post will win x
• Mention our page in your status to win a prize
• Upload a photo to our wall to enter and win!
• Like this comment to potentially win a prize.
• 1000th fan will win x.
• Tag yourself in this photo for your chance to win x.

If you don’t follow these rules, the worst can happen.

Is it worth the risk? That’s a question only you can answer.

Author: Kristin Shaffer
kristin@figureandbikini.org

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